Marketing has changed a whole lot after the Internet gained critical mass. Markets can no longer restrict themselves to the traditional marketing media such as radio, television and print media. Even using web sites alone will not be sufficient. Interactive marketing is the name of the game and email marketing plays a major role in this arena. See what marketing gurus of the world are saying about this phenomenon and how you can benefit from these concepts.
Unleashing the Idea Virus by Seth Godin
Purple Cow by Seth Godin
Effective E-Mail Marketing by H G Lewis
Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott and Ali Sales
Permission-Based E-Mail Marketing That Works! by Kim MacPherson
Managing Sales Leads: Turning Cold Prospects into Hot Customers by James Obermayer