Personalization of Email messages in Email Marketing.

While it is is easy to send mass emails to thousands or even millions of subscribers, providing the right content within these emails is not an easy task. To enhance the effectiveness of the email campaigns, the email messages can be customized for each subscriber. The custom content can be based on various parameters such as user demographics, user interactions and other specific requirements. Hence personalization does not need to be adding a Salutation or Fist Name. Specific messages and offers (such as coupons, discounts, cross sell opportunities) could be leveraged to personalize the email message. Personalization of email messages also help increase the click thru rate.
To recall from the best practices of email marketing, the following are the most important considerations:
  • Relevancy of Email Message
  • Frequency of Emails or Campaigns
  • Right Subscribers

This implies that Personalization of Emails alone would not help achieve the maximum results; the whole Email Marketing Campaign process has to be personalized.

As the cost of sending emails (on per email communication basis) is very low when compared with traditional marketing communications, many marketers prefer to send (blast) emails whenever possible. This will not produce results and in turn might be counter productive.
Personalization helps reduce the number of email communications, retain subscribers and users for a longer period, and maximize return on marketing investment (ROI or ROMI).
LeadPro solution includes comprehensive Segmentation (Target Marketing) options based on subscriber demographics (such as City, State, Zip Code, Income range, Age group, and Job title). Additional custom defined fields can be added and to filter the records and add to the campaign before sending emails. Mail-merge like personalization feature is provided in LeadPro to include the personalized data in the individual email messages.
Please download a copy of LeadPro Email Marketing solution data sheet in PDF format.

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