This section provides a collection of internet links of varied subject areas in the Sales, Marketing, Customer Relationship Management and Technology domains. When you have a few minutes of free time amidst the crazy work schedule, browsing through some of these sites may be of great benefit. As professional e-marketing service providers, we strive to take these and other brilliant ideas and strategies while designing our solutions and providing our services.
Please note that these links will open in a separate browser window for your convenience. Once you are through with the reading / browsing of the respective link you may close the window and return to this origination window.
Email Sender and Provider Coalition web site
The Email Sender and Provider Coalition (ESPC) was formed to fight spam while protecting the delivery of legitimate email. The ESPC members have recognized the need for strong spam solutions that ensure the delivery of legitimate email and have been very active in the war against spam. LeadPro 24|7 uses these concepts and methodologies to ensure maximum delivery of email communications and fight spam.
Improving Email Deliverability - from Microsoft
Microsoft being the maker and supplier of widely used email related software such as Microsoft Office Outlook, Microsoft Exchange and Windows Live / MSN Hotmail, carries a tremendous significance in the email marketing arena. Millions of consumers use Hotmail as their primary email address. If you are a B2C (business to consumer) marketer, taking care of the hotmail requirement in your email campaigns is all the more important. This paper from Microsoft provides strategies for improving email deliverability into hotmail accounts.
Resources for Email Marketers from Return Path
Return Path is an email performance management company. This site provides several online resources for email marketers. If you send commercial email, you have a reputation, whether you know it or not, whether you actively manage it or not. Return Path’s findings show that reputation is the main driver of email deliverability success.
Marketing Concepts and Books by Seth Godin
Seth Godin is the popular new age guru in the world of marketing, especially emarketing. Seth Godin's Blog is one of the widely read marketing blogs today. He has written several books on marketing, including:
- Permission Marketing: Turning Strangers into Friends and Friends into Customers
- Unleashing the Idea Virus
- Purple Cow: Transform your business by being remarkable
- Small is the new Big
- All Marketers are Liars
- Free Prize Inside
- Survival is not enough
Marketing Know-how from Professionals and Professors
Resource that publishes useful news, case studies, and best practices data about internet and integrated emarketing.
Guerilla Marketing by Jay Conrad Levinson
Guerrilla Marketing has become a landmark book in 41 languages for one simple reason: it works like no other marketing: to maximize your profits and minimize your investment. Small and large businesses alike have applied the principles of Guerrilla Marketing because of their simplicity, common sense, and record of being proven in action. One of the main reasons that businesses fail is lack of marketing insight. Guerrilla Marketing provides that insight.
Wikipedia resources on Email Marketing
Wikipedia web site (the most popular example of Web 2.0 - excluding YouTube, MySpace and Facebook) provides user generated content on every subject in the world. It also includes links for several useful web sites on email marketing and allied subjects.
Anagha Group specializes in customer centric sales and marketing solutions with cutting edge technology tools and highly experienced subject matter experts. In addition to lead management and email marketing, rewards / rebates management, claims processing, promotional marketing, franchise management, warranty processing, customer data integration, CRM integration, search engine optimization (SEO), pay per click advertising (PPC) and customer loyalty management (CLM) are some of the core areas in which Anagha Group offers its solutions and services.
Selling Power is a leading magazine focused on sales and marketing.
Can-Spam Act of 2003 - Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.
The CAN-SPAM Act of 2003 was signed into law by on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.
Target Marketing Magazine web site
This site has tons of information on lead management, email marketing, target marketing, direct mail, fulfillment, contact centers, database marketing and other marketing areas.
* Please note that these sites are owned and managed by third parties and for your information only. We are not responsible for the contents, availability, correctness and usage.