LeadPro 24|7 - Email Marketing FAQ's

This section answers most frequently asked questions including general, email marketing, and mailing list management specific features and functionalities, and technical and support related queries.

General Information

Q. What is LeadPro 24|7?

A. LeadPro 24|7 is an integrated, permission based Email Marketing, Web Surveys and Lead Management solution. LeadPro 24|7 can be used for bulk email list management, segmentation / target marketing, preparing, emailing and tracking news letters, product announcements, and special offers, drip email campaigns lead imports from internal and external systems, online surveys and analysis, lead scoring, distribution and routing, lead tracking, campaign reporting and proactive opt-in / opt-out management.

Q. What are the key features of the system?

A. It is fully web based and offered as an On-demand eMarketing solution based on pay-as-you-go model (24X7 availability). It is based on enterprise class technology platform and includes very user friendly interface with extensive in-built error checking features. The application is hosted in a highly secure, world class web hosting environment.

Q. Should I install any client-side software on our computers to use the solution?

A. It does not need any software or special hardware. All you need is access to Internet and a web browser and you are ready to go!

Q. Do I need to enter into long term contracts to use the system?

A. No. You can subscribe to the service on a monthly basis. There is no need for any long term commitments.

Q. We are a large organization. Can multiple users from our organization work on LeadPro 24|7 and access the contents and reports?

A. Yes. Large organizations can have any number of users. Even the user access permissions can be managed by flexible role assignments.

Q. Can the leads and lists be imported from external systems? What are the formats supported?

A. Yes, the leads and list data can be imported from external systems including your enterprise systems. Formats supported are XLS, CSV, ASCII, Access, and XML.

Q. Is the data and information stored in the database system secure?

A. We use highly secure, hosted servers to store and process the data. This method is the same as that used by organizations such as banks and financial institutions to protect data over the Internet.

Q. How long does it take to set up the account and start using the application?

A. Once you sign-up on the internet, we review the application for completeness and accuracy and start building the profile. Depending on your specific customization requirements, the start up time varies. It can range anywhere from a few hours to few days.

Email Marketing Automation

Q. Why should we use LeadPro 24|7 for email marketing instead of our in-house or corporate email systems?

A. Adhering to the best, emailing practices takes significant time and specialized efforts. It helps you follow CAN-SPAM regulations. We also develop relationship with Internet Service Providers for managing the black listing issues and achieve a high deliverability rate.

Q. Do you sell or rent email opt-in addresses?

A. No we do not sell or rent email addresses. You need to enter or import the email addresses used for email campaigns. Using Double Opt-In is the best method to sign-up subscribers for your email lists.

Q. Can we use email addresses rented from third parties?

A. As of now, the system does not allow this practice. You need to have your own email lists with permission to email the email owners. These could be your existing customers, subscribers who have signed in on your web sites, or your trade show participants.

Q. Can we use LeadPro 24|7 for bulk mailing?

A. Yes, the enterprise class platform is robust enough to support millions of emails. However, the application should not be used for sending SPAM or unsolicited emails for commercial purpose.

Email List Management

Q. Is there a limit to the number of lists stored in the system?

A. No, there is no limit. You can store any number of lists per your requirement. Also there is no limit of addresses or records per list.

Q. How to classify the lists?

A. The lists can be classified and maintained by List Sources and List Types; both are definable by you as required.

Q. Does the list contain only email address? Can it include postal address and other custom required info?

A. The list can have email address as well as postal address information. User defined fields can accommodate other customer specific data such as additional lead profile.

Q. Should I create a separate list for each campaign?

A. No. Lists are not tied to specific campaigns. Full or partial lists or multiple lists can be used for campaigns.

Q. If there a limit of Drip Email messages (or autoresponders)?

A. No. Each List can have any number of Drip Campaigns associated with it.

Q. Can I use Email Lists in the system for Survey Panel Management?

A. Yes. The in-built Online Survey module uses the extensive Email List Management features to capture, store and manage Survey Panel members.

Email Campaign Creation

Q. Should a campaign be defined from start to finish at a stretch?

A. No. A campaign can be defined in stages and saved as necessary. This is a step by step process. You can work on defining multiple campaigns in parallel without any restrictions.

Q. How many lists can be used in a campaign?

A. There is no restriction of lists or records (addresses). Even partial lists can be used in a campaign.

Q. What are the features of Campaign Segmentation?

A. When importing addresses from lists for campaigns, multiple filtering criteria can be followed based on the requirements. Demographic data such as age, income, gender, and address (location) information can be used to segment the list and select the target audience for email campaigns.

Q. Is there a limitation of campaign timings?

A. No. The campaigns can be scheduled any part of the day. However, the actual delivery is subject to technical feasibility.

HTML Email Templates

Q. What email formats are supported by the system?

A. The application supports HTML, Text and Multi-part MIME formats.

Q. Can we import our custom templates into the application?

A. Yes. You can import any external template contents (in HTML) and customize for use in LeadPro 24|7. Also, you can modify / customize the existing templates.

Q. Do you help us creating custom templates and web pages?

A. Yes, we provide custom services per your requirements. Please email us at Services@AnaghaGroup.Com.

Campaign Reporting and Analytics

Q. What are the Campaign Management reporting features?

A. Several detailed reports and analytics are provided in the Campaign Management arena. Some of these include Campaign Delivery / Performance Summary, Campaign Analysis, Top Domains, and Bounce Statistics. All reports data is downloadable. Drill down features are incorporated in all reporting modules, where applicable.

Enterprise Solutions and Full Service Options

Q. Do you provide enterprise support?

A. Yes. The enterprise services include branding, customization and channel management features. The system comes in three versions, namely Express, Professional and Enterprise. View the features of these editions on the Feature Comparison page.

Q. Do you provide API based access to the database?

A. Yes. The enterprise customers are provided with API based on industry standard web services. The API is available for both the List Management (address import and updates) and Campaign Management (activity statistics export) modules.

Q. Can we use LeadPro 24|7 solution as an in-house (in-premise) tool?

A. Yes. We can license the Enterprise Version for your in-premise implementation. We provide training, branding, customization and implementation services to support the in-premise delivery model.

Q. Do you provide on going operations and maintenance support for the in-premise model?

A. Yes. We can provide operational, technical and marketing related services on an on going basis, so that your team can focus on the business operations, prospects and customers.