Support for Qualifying leads and Rank / Score / Assess / Prioritize the leads before assigning to sales team members.
Once the leads are captured in a centralized system, it is essential to assess and qualify the leads before passing them to the sales team or channels for follow-up. Depending on the organization’s requirements, several criteria can be used in the lead qualification process.
While most of the organizations use a simple Lead Ranking (such as Hot, Warm, Cold or A, B, C), large organizations use sophisticated Lead Scoring methods to qualify the leads. LeadPro 24|7 incorporates a configurable lead scoring process to aid faster lead qualification.
The time between capturing the leads and follow-up by the sales channels should be reduced as much as possible. Especially, leads generated through the internet should be followed-up within hours, if not sooner.LeadPro 24|7 users can use the flexible Lead Qualification module to sort through the leads collected via various lead generation sources and assign lead ranks.
Lead Source, Age of the lead, Time frame, and Authority (or Job Title) are some of the important properties used to judge the quality of lead. The system helps to assess the lead quality based on these and other criteria.
For more details and take a look at the overview of these functions, please see Email Marketing and Lead Management Product Overview pages. Or request a Free Trial (no obligation, no commitment, no contract) and test drive the service to see how it fits your requirements.
Please download a copy of Lead Distribution Management information sheet in PDF format.