Lead Ranking / Scoring

Lead Scoring Engine can be used to automatically Score the Leads on continual basis based on the Lead Follow-up Activities.

Lead Ranking or Scoring is an essential step in the Lead Qualification process. When a lead is assigned a simple rank, such as A, B, C or Hot, Cold, Warm or a number between 1 and 5, it is generally known as Lead Ranking.

Lead Scoring is a complex process and takes multiple factors into consideration in a systematic manner. LeadPro 24|7 provides an extensive Lead Scoring Definition Engine, where complex rules can be defined to arrive at a score at given point in time. Scoring rules can be configured for each lead journal.

Lead Score is a more dynamic number than the relatively static Lead Rank. Hence this is also difficult to interpret, sinceĀ  a simple logic can not be used.

Parameters used in lead scoring are: Lead Source, Authority or Job Title, Time Frame, Household Income, Gender, Product / Service requested, Willingness to talk to a sales representative or agent, Emails Sent, Emails Opened, URL Clicks and Lead Follow-up Activities.

For more information on lead scoring and how it can be configured to your business, please contact the support team.

For more details and take a look at the overview of these functions, please see Email Marketing and Lead Management Product Overview pages. Or request a Free Trial (no obligation, no commitment, no contract) and test drive the service to see how it fits your requirements.

Information Document
Please download a copy of LeadPro 24|7 Lead Management information sheet in PDF format.