Anagha Group


Email Marketing
Lead Management
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New Year Resolutions for your Business

Almost everyone takes new year resolutions but very few take actions to achieve the new year goals. For businesses, zeroing in on a suitable resolution is not easy. In the current economic scenario, arriving at right resolutions is much more difficult as business owners are pulled in different directions to keep the ship running.

Number one area to look for a resolution is marketing. Quality marketing leads to increased sales. Lead Management is the most important area in marketing as it directly impacts the sales and performance of sales people.

Follow-up Sales Leads Proactively

Do you know that over 70% of the leads (prospects) are never followed up by organizations, especially small businesses. It is very easy to let the leads fall through the cracks. With the importance of traditional direct marketing going down significantly and increasing emphasis on online marketing, business owners and marketers have to focus on managing the leads acquired in order to close the deals and increase the conversion rate.

Nurture Leads with Permission Email Marketing

Email Marketing is the most cost effective way to reach the prospects, educate them and keep them engaged. Event triggered sequential emails (drip emails or autoresponders) can be leveraged to send intelligent, targeted marketing communications to the prospects. Drip Email marketing is not just blasting a series of messages to all prospects in your list! Remember that the right / relevant messages should be sent to the right prospects at right time.

Follow the Rules

Recollect that email marketing is permission based; hence follow the rules � seek their permission before sending emails, unsubscribe them immediately if they opt-out, keep the email frequency to the minimum, personalize and target emails instead of blasting to every one on your list.

Use Integrated Lead Management Solution

Choose a suitable lead management solution (such as LeadPro) and deploy it to fulfill your new year resolution. Subscribing to a software solution is the easy part. Using the features of the tool intelligently and making its use a day to day routine is essential to achieve results. The proper use of the lead management solution will be a great enabler for the sales team.

Happy Holidays!

About LeadPro

LeadPro is an integrated suite of Email Marketing and Sales Lead Management solutions available to small and medium business users as a subscription based on-demand service. LeadPro provides excellent analytics and performance measurement reports including email opens, URL clicks, bounces, domain analysis, email forwards, multi-campaign comparison and aggregate numbers, and opt-outs. It includes features such as comprehensive email list management function with demographic and custom fields, customizable sign-up form design, email personalization, extensive filtering for target marketing, HTML newsletter templates and inbuilt editor to create messages. LeadPro comes with support for reputation management services such as SPF, RDNS and DKIM to maximize email deliverability, and enterprise support services. LeadPro lead management functions include lead capture, lead qualification / lead scoring, lead distribution and routing, lead nurturing with drip email messages, lead follow-up, and lead analysis reporting.

LeadPro Newsletter Archives 

If you have missed any of our recent newsletters with email marketing / sales lead management tips, tricks and best practices, please take a look at the recent newsletters on this page.

In addition to LeadPro Email Marketing and Lead Management solutions, Anagha Group provides several other sales, marketing and customer management oriented technology solutions and on-demand services. For more information on these services please visit http://www.LeadPro247.Com or give us a call at 1-877-9-LEADPRO.

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