|LeadPro247||Lead Tracking Management, Online Surveys, Email Marketing|
Get More Bang for your Online Marketing Buck. Kick start your internet based marketing strategies.
You can beat the recession with smart online marketing strategies. Whether you are a small business owner, entrepreneur or marketer in medium / large organizations, the overall direction for this year will the same. The economic downturn will take its own time to reverse its direction; probably the whole year see be in the same trend. The last quarter may see a glimpse of overall economic growth.
Use this down time to implement your marketing agenda. People will listen to you; more marketing efforts can be carried out for the same level or even reduced spending.
Decline of Traditional Marketing Media
Traditional marketing media such as Television, Radio and Print will continue to see the decline in advertising. The returns (ROI, if you like buzzwords and acronyms) from such advertising might even nose down during this year and future years.
Consumers Embrace Internet Buying and Research
Consumers (B2C) and companies (B2B) will spend more resources on internet research, depend more on on-line reviews and online peer recommendations, search more for products and services, and spare less information with you until the last minute.
You can leverage the online marketing approach to do more for less. Resort to web 2.0 (such as blogs, forums, electronic newsletters, online video sites) and social marketing (media such as Facebook, LinkedIn and Twitter) for spreading the word around. Viral marketing and lead nurturing are no more buzzwords; these are key tools in your marketing toolbox.
Leverage marketing automation tools such as LeadPro247 for capturing leads, instant email notifications and alerts, nurturing with event triggered drip email messages, distributing the leads to the sales agents using intelligent routing rules and strategies, monitoring online behavior and activities of the prospects, and tracking follow-up activities. There are tons of free resources and expert blogs on the internet on these topics. These cost of the online media is much lower than the traditional media, if your design and execute it right; otherwise, you might lose a lot!
You can experiment with very little money, if you know what you are doing. However, keep track of your precious time spent on internet marketing activities!
Please keep in mind that internet marketing is a not a panacea for all ills. Before you know, everybody else will be on the bandwagon! However, unlike earlier days where you need to have a ton of money to embrace new media and marketing strategies, you can easily experiment with very little investment and scale up your online marketing activities. Another great advantage is that you can easily measure the results!
LeadPro247 is an integrated suite of Sales Lead Tracking and Management, Online Surveys and Email Marketing solutions available as a subscription based on-demand service to small and medium sized business users.
LeadPro247 email marketing provides excellent analytics and performance measurement reports including email opens, URL clicks, bounces, domain analysis, email forwards, multi-campaign comparison and aggregate numbers, and opt-outs. It includes features such as comprehensive email list management function with demographic and custom fields, customizable sign-up form design, email personalization, extensive filtering for target marketing, HTML newsletter templates and inbuilt editor to create messages.
Sales lead tracking and management functions include lead capture, lead qualification / lead scoring, lead distribution and routing, lead nurturing with drip email messages, lead follow-up, and lead analysis reporting. The email marketing comes with support for reputation management services such as SPF, RDNS and DKIM to maximize email deliverability, and enterprise support services. Online survey module can be used to get feedback from prospects, customers, employees and business partners such as vendors, suppliers, distributors, retailers and other sales channels.
LeadPro247 Newsletter Archives
If you have missed any of our recent newsletters with email marketing / sales lead management tips, tricks and best practices, please take a look at the recent newsletters on this page.
In addition to LeadPro Sales Lead Distribution & Management, Surveys and Email Marketing solutions, Anagha Group provides several other sales, marketing and customer management oriented technology solutions and on-demand services. For more information on these services please visit http://www.LeadPro247.Com or give us a call at 1-877-9-LEADPRO. You may also request a free trial for lead management and online survey software at our web site.