Anagha Group

LeadPro

Email Marketing
Lead Management

Integrate the marketing automation with other business systems.

The very purpose of using an automated marketing system is to reduce manual efforts and automate the marketing processes. While it is ideal to use a centralized, integrated system to manage the marketing list database, it is often necessary to interface with third parties such as lead providers and in-house systems. Web Services based API can be leveraged to integrate multiple lead generation and marketing systems (internal and 3rd parties) and avoid duplicate manual efforts.

LeadPro Email marketing and Lead management system includes an advanced API feature to interface with other systems. It is based on industry standard web services methodology and hence it is easy to implement.

The following data can be exchanged using the Email Marketing API.  
  • Subscriber / Contact / Email / Address data Input to LeadPro
     
  • Subscriber Profile Update
     
  • Subscriber Status (Opt-in Preferences) Update
     
  • Subscriber Profile Data Extract
     
  • Campaign Data Extract
     
  • Email Open Statistics Extract
     
  • Email Click Statistics Extract
     
  • Email Bounce Statistics Extract
     
  • Email Forward Statistics Extract
     
  • Subscriber Opt-Out Data Extract
The following data can be exchanged using the Lead Management API.  
  • Sales Lead / Prospect Input

About LeadPro

LeadPro is an integrated suite of Email Marketing and Sales Lead Management solutions available to small and medium business users as a subscription based on-demand service. LeadPro provides excellent analytics and performance measurement reports including email opens, URL clicks, bounces, domain analysis, email forwards, multi-campaign comparison and aggregate numbers, and opt-outs. It includes features such as comprehensive email list management function with demographic and custom fields, customizable sign-up form design, email personalization, extensive filtering for target marketing, HTML newsletter templates and inbuilt editor to create messages. LeadPro comes with support for reputation management services such as SPF, RDNS and DKIM to maximize email deliverability, and enterprise support services. LeadPro lead management functions include lead capture, lead qualification / lead scoring, lead distribution and routing, lead nurturing with drip email messages, lead follow-up, and lead analysis reporting.

LeadPro Newsletter Archives 

If you have missed any of our recent newsletters with email marketing / sales lead management tips, tricks and best practices, please take a look at the recent newsletters on this page.

In addition to LeadPro Email Marketing and Lead Management solutions, Anagha Group provides several other sales, marketing and customer management oriented technology solutions and on-demand services. For more information on these services please visit http://www.LeadPro247.Com or give us a call at 1-877-9-LEADPRO.

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