|LeadPro247||Insurance Lead Management, Online Surveys, Email Marketing|
Effective Insurance Lead Management with Internet Lead Provider Integration
If you are in insurance sales, you should be using internet as one of your lead generation sources, if not the primary source. Whether you are an independent agent, multi-agent, multi-location insurance service agency, or a national specialty insurance marketing organization, you may be buying leads from one or more insurance lead providers (who generate insurance quote requests on the internet).
Time to Contact
In the case of internet generated insurance leads, time to reach the prospect is a critical determinant of success or failure. If you are the first agent to contact the potential customer, you stand a higher chance of winning the deal and writing the policy.
When the prospects submit their contact information on the internet, they expect an almost instant response from the receiver. Hence the lead generation service providers, provide the lead information to the buying agent through an instant email alert. This helps you to call the prospect immediately, even if you are not in front of the computer or in the office.
Lead Follow-up and Tracking
While receiving the email alert from the lead provider is a great first step, this in itself will not make you a winner of the deal. It takes several calls and conversation with the prospect to close a sale. This brings on the need for tracking of the follow-up calls and activities. This is where a good lead capture, distribution, tracking and management software tool such as LeadPro247 comes handy.
Integration with Lead Provider
If you receive the lead information via email, as mentioned above, then you need to enter the prospect information to the lead management system. Integration of the lead tracking with lead provider helps you to receive the lead in your tracking system automatically along with an email alert. LeadPro247 solution supports integration with multiple insurance lead generation service providers (such as InsuranceLeads.Com). If you are buying leads from multiple providers and channels, then this will be great time saver. The system supports insurance verticals such as health leads, life insurance leads, auto insurance, home insurance, annuities, long term care leads, among others.
LeadPro247 is an integrated suite of Sales Lead Tracking, Distribution and Management, Online Surveys and Drip Email Marketing solutions available as a subscription based on-demand service to small and medium business users.
Sales lead tracking and management functions include lead capture, lead qualification / lead scoring, lead distribution and routing, lead nurturing with drip email messages, lead follow-up, and lead analysis reporting. The email marketing comes with support for reputation management services such as SPF, RDNS and DKIM to maximize email deliverability, and enterprise support services. Online survey module can be used to get feedback from prospects, customers, employees and business partners such as vendors, suppliers, distributors, retailers and other sales channels.
LeadPro247 Email Marketing provides excellent analytics and performance measurement reports including email opens, URL clicks, bounces, domain analysis, email forwards, multi-campaign comparison and aggregate numbers, and opt-outs.
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If you have missed any of our recent newsletters with email marketing / sales lead management tips, tricks and best practices, please take a look at the recent newsletters on this page.
In addition to LeadPro Sales Lead Distribution & Management, Surveys and Email Marketing solutions, Anagha Group provides several other sales, marketing and customer management oriented technology solutions and on-demand services. For more information on these services please visit http://www.LeadPro247.Com or give us a call at 1-877-9-LEADPRO. You may also request a free trial for insurance lead management and online survey software at our web site.