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Handling the Economic Recession with LeadPro Lead Management Solution

Marketing becomes the focal point in the troubled times. Now that the recession is official and businesses are struggling to meet their revenue generation objectives, marketing and sales people are once again under heavy pressure to deliver results. For small and medium businesses, the pressure is all the more visible as it directly impacts the lives of the business owners and employees.

While it might take a couple of quarters to come out of the recession, the cost cutting by businesses and belt tightening by consumers will make the job of marketers much more difficult and critical. It seems that the economy might take a quite a while until the bleeding stops.

Proactive Marketing

Cost cutting is a double edged sword. While marketing expenses are being cut and budgets are shrunk, marketers are expected to perform miracles and achieve sales goals! In reality, this is the time to increase the marketing budget, as more efforts are required to reach the prospects and close the sale deals. However the businesses are not in a position to increase marketing budgets. What is the way out?

Proactive marketing using marketing automation tools can greatly optimize the marketing costs. While some of the expenses could be shifted from traditional marketing channels, the rest of the money spent can be invested wisely in online marketing automation strategies. In other words, the only way out is getting more bang for the buck!

No Upfront Investment, No Risk

The moment any new strategy or solution is suggested, the first thought coming to a business owner's mind is the investment requirement. Traditionally, when software solutions are bought by businesses, it takes a lot of investment in terms of hardware, software, training and other resources. With the invent of subscription based software solutions (also known as on-demand solutions), there is virtually no need for any investment. This is similar to the utility model, where you avail the services and pay for the usage on a monthly basis.

Immediate Use, No Training

Subscription based marketing automation solutions can be set up in a day or two (or even in few hours) depending on your business requirements. The solution can be accessed via the internet any time from anywhere. Unlike the traditional software, the software does not require any training, though it might take some time to getting used to it. The learning curve is very minimal and hence the businesses can start using it immediately.

Nurture Leads with Drip Email Marketing

Email Marketing is the most cost effective way to reach the prospects, educate them and keep them engaged. Event triggered sequential emails (drip emails or autoresponders) can be leveraged to send intelligent, targeted marketing communications to the prospects.

Follow the Rules

Recollect that email marketing is permission based; hence follow the rules � seek their permission before sending emails, unsubscribe them immediately if they opt-out, keep the email frequency to the minimum, personalize and target emails instead of blasting to every one on your list.

Integrated Lead Management Solution

LeadPro is an integrated marketing automation solution for small and medium businesses. LeadPro includes Email marketing, sales lead tracking and management features. It can be leveraged to capture leads, distribute to sales people, centrally manage the follow-up activities and provide day-to-day and management reporting. Soon, it will also include an online survey module in order to get feedback from the prospects and customers. LeadPro can be used to squeeze more benefits out of the marketing dollars and get a great return on investment in these troubled times of economic downturn.

About LeadPro

LeadPro is an integrated suite of Email Marketing and Sales Lead Management solutions available to small and medium business users as a subscription based on-demand service. LeadPro provides excellent analytics and performance measurement reports including email opens, URL clicks, bounces, domain analysis, email forwards, multi-campaign comparison and aggregate numbers, and opt-outs. It includes features such as comprehensive email list management function with demographic and custom fields, customizable sign-up form design, email personalization, extensive filtering for target marketing, HTML newsletter templates and inbuilt editor to create messages. LeadPro comes with support for reputation management services such as SPF, RDNS and DKIM to maximize email deliverability, and enterprise support services. LeadPro lead management functions include lead capture, lead qualification / lead scoring, lead distribution and routing, lead nurturing with drip email messages, lead follow-up, and lead analysis reporting.

LeadPro Newsletter Archives 

If you have missed any of our recent newsletters with email marketing / sales lead management tips, tricks and best practices, please take a look at the recent newsletters on this page.

In addition to LeadPro Email Marketing and Lead Management solutions, Anagha Group provides several other sales, marketing and customer management oriented technology solutions and on-demand services. For more information on these services please visit http://www.LeadPro247.Com or give us a call at 1-877-9-LEADPRO.

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