Anagha Group


Email Marketing
Lead Management

Email Parsing to avoid Manual Input of Leads and Email Subscribers

If you are acquiring Sales Leads and / or Email Subscribers from third party systems and web sites and the inputs are delivered via Email Messages, then you must explore the feasibility of using the flexible Email Parser feature available with Lead Management Software services such as LeadPro. Many small and medium sized lead generators and email co-registration services use email as the primary medium of delivery to their customers. If you are using such a service, you are a prime candidate to use the email parser feature for Lead Capture.

Advanced API Vs Email Parsing

Web Services based API is the ideal method to integrate your third party lead generation systems. However not all of them will have this feature in their systems. Also, using an API method may require little bit of technical programming on your part; or their systems may not flexible enough to suite the receiving systems' requirements without major enhancement or custom programming.

Input via Email Messages

Almost all of the systems will have the facility to send the you the leads / subscribers collected using email alerts. The email messages could be in plain text or in HTML format. LeadPro includes an advanced email parsing function to capture subscriber and lead information from HTML as well as Plain text email messages.

If the information is sent as an attachment (Word or PDF) in the email, then the email parsing feature can not be used. In such a scenario, check with your lead providers if they can send the contents as part of the email.

Additional Benefits

Email Parsing also helps to import the lead or email subscriber data in real time as a opposed to downloading it in batches and importing the same.

About LeadPro

LeadPro is an integrated suite of Email Marketing and Sales Lead Management solutions available to small and medium business users as a subscription based on-demand service. LeadPro provides excellent analytics and performance measurement reports including email opens, URL clicks, bounces, domain analysis, email forwards, multi-campaign comparison and aggregate numbers, and opt-outs. It includes features such as comprehensive email list management function with demographic and custom fields, customizable sign-up form design, email personalization, extensive filtering for target marketing, HTML newsletter templates and inbuilt editor to create messages. LeadPro comes with support for reputation management services such as SPF, RDNS and DKIM to maximize email deliverability, and enterprise support services. LeadPro lead management functions include lead capture, lead qualification / lead scoring, lead distribution and routing, lead nurturing with drip email messages, lead follow-up, and lead analysis reporting.

LeadPro Newsletter Archives 

If you have missed any of our recent newsletters with email marketing / sales lead management tips, tricks and best practices, please take a look at the recent newsletters on this page.

In addition to LeadPro Email Marketing and Lead Management solutions, Anagha Group provides several other sales, marketing and customer management oriented technology solutions and on-demand services. For more information on these services please visit http://www.LeadPro247.Com or give us a call at 1-877-9-LEADPRO.

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