Google Analytics Tracking Integration with Email Marketing features.

Customers of Email Marketing Lead management service can leverage its newly released feature to integrate with Google Analytics tracking to measure the effectiveness of the email campaigns in terms of site visits, conversion rate, and campaign ROI.

Troy, MI, March 24, 2008 - LeadPro 24|7, a division of Troy based email marketing and lead management services firm, announced the integration feature of the system with Google Analytics tracking service. Customers can leverage the free Google Analytics reporting for measuring the ROI on email campaigns by tracking the visitors originating from the email messages sent by the system.

Each email campaign sent through the system is parsed and the URL links are converted to match with the Google Analytics tracking requirement. Customers can turn on or turn off this integration feature depending on the email campaign. LeadPro 24|7 passes the campaign identifier information and Google Analytics interprets these tracking tags to provide traffic reports by medium, source and campaign.

Ecommerce customers using LeadPro 24|7 email marketing service can measure the exact ROI in dollar terms by bridging the clicks and conversion data. Lead Management suite customers can track the lead conversion statistics and fine tune the future email campaigns as required.

Enterprise Edition Customers will avail the Google Analytics Email Tracking feature free of cost. Express Edition customers can choose it as an optional feature. LeadPro 24|7 will provide more resources and support to educate the small and medium sized businesses so that the free Google Analytics can be leveraged to increase their ROI on email marketing.

About LeadPro 24|7

LeadPro 24|7, a division of Troy based Anagha Group, available at www.AnaghaGroup.Com, provides the entire range of services in Email Marketing and Lead Management domain. Since the on-demand tool is an integrated database, customers can capture leads, distribute, follow-up and track sales leads, manage opt-in and unsubscribe processes, organize email campaigns with professionally designed HTML and text email newsletters and promotions, track the results, measure the campaign effectiveness, track the conversions and get a unified view of their prospects and clients. LeadPro 24|7 is provided as a subscription based on-demand service suitable for all sizes of business organizations.

With no commitments or long term contracts, customer can utilize the 30 days trial period to test drive the permission based email marketing and lead management service before signing up for the pay-as-you-use subscription service. Enterprise level customers can avail custom services and configuration support for integrating lead management and email marketing. Anagha Group provides enterprise class services at affordable price. Advertising agencies, marketing service firms, lead generation web site services and direct marketing agencies can leverage the service to significantly improve their online marketing capabilities on behalf of their clients.

Direct users such as home builders, realtors and real estate services, mortgage brokerage services, legal firms, contractors and remodeling companies leverage the integrated email marketing and lead management functions of LeadPro 24|7.

Anagha Group is a marketing and sales technology services provider. Other services provided by Anagha Group include event operations and administration solutions, membership management, event registration, payment processing and analytic solutions.

For more information on LeadPro 24|7 Email Marketing and Lead Management service features and implementation services, please email us at PR@AnaghaGroup.com or call 1-877-9-LEADPRO.