Email Marketing and Lead Management Service Releases Advanced API for Enterprise Systems Integration And Data Exchange.

Email Marketing and Lead management service customers can now use web services based industry standard API to exchange list subscriber, web leads and email campaign activity data between LeadPro 24|7 and their database applications.

Troy, MI, April 14, 2008 - LeadPro 24|7, a division of Troy based email marketing, lead management and marketing technology services firm, announced the release of advanced web services based API (Application Programming Interface) feature. Existing email marketing clients currently using simple form based API to manage their subscription lists can utilize the advanced API to enhance the functionality.

LeadPro 24|7 customers can leverage this industry standard and secure feature to connect with their in-house databases such as CRM and Sales Force Automation systems and external application databases and solution providers such publishers, lead processors, advertisers, affiliates, clients and other partners. The new web services based API uses flexible data input / output structure and the information is exchanged in XML format using secure HTTP calls. The advantage of using web services is that customers can interact with the email marketing and lead management system from any programming platforms such as C#, PHP and Java.

Customers using the subscription based Email Marketing and Lead Management service, available at www.LeadPro247.Com, can leverage the enhanced API to feed the subscription lists to the LeadPro 24|7 system from their internal and external data sources. Updates to the subscriber records including changes to the demographic profile information and opt-in preferences can be carried out in real time.

Email campaign and subscriber action related data such as emails sent, clicks by recipients, un-subscribes or opt-outs, email forwards, and email bounce data can also be obtained from the system using the enhanced API. Lead Management suite customers can leverage this new feature to connect to any of their lead generation agencies or publishers in a seamless fashion.

LeadPro 24|7 also provides custom configuration and consulting services for customers who need assistance with implementing API with their in-house systems and external data sources. More information on the web services based API service can be obtained from www.LeadPro247.com, via email from Sales@AnaghaGroup.Com or 1-877-LEADPRO.

About LeadPro 24|7

LeadPro 24|7, a division of Troy based Anagha Group, available at www.AnaghaGroup.Com, provides the entire range of services in Email Marketing and Lead Management domain. Since the on-demand tool is an integrated database, customers can capture leads, distribute, follow-up and track sales leads, manage opt-in and unsubscribe processes, organize email campaigns with professionally designed HTML and text email newsletters and promotions, track the results, measure the campaign effectiveness, track the conversions and get a unified view of their prospects and clients. LeadPro 24|7 is provided as a subscription based on-demand service suitable for all sizes of business organizations.

With no commitments or long term contracts, customer can utilize the 30 days trial period to test drive the permission based email marketing and lead management service before signing up for the pay-as-you-use subscription service. Enterprise level customers can avail custom services and configuration support for integrating lead management and email marketing. Anagha Group provides enterprise class services at affordable price. Advertising agencies, marketing service firms, lead generation web site services and direct marketing agencies can leverage the service to significantly improve their online marketing capabilities on behalf of their clients.

Direct users such as home builders, realtors and real estate services, mortgage brokerage services, legal firms, contractors and remodeling companies leverage the integrated email marketing and lead management functions of LeadPro 24|7.

Anagha Group is a marketing and sales technology services provider. Other services provided by Anagha Group include event operations and administration solutions, membership management, event registration, payment processing and analytic solutions.

For more information on LeadPro 24|7 Email Marketing and Lead Management service features and implementation services, please email us at PR@AnaghaGroup.com or call 1-877-9-LEADPRO.