LeadPro Email Marketing and Lead Management Service Releases Advanced Drip Email Feature.

LeadPro Email Marketing and Lead management service helps customers to use enhanced autoresponders and event triggered drip email communications for lead follow-up by leveraging automated email campaigns at predetermined intervals.

Troy, MI, April 29, 2008 - LeadPro 24|7, a division of Troy based Email Marketing, Sales Lead Management and marketing technology services firm, announced the availability of enhanced drip email features with its flagship service. LeadPro customers can use these event triggered email campaigns for subscriber and lead follow-up and increase the conversion rate.

Customers using the subscription based Email Marketing and Lead Management service, available at www.LeadPro247.Com, are currently using customizable autoresponders. While the simple autoresponder emails can serve the basic needs, the enhanced event triggered drip email features will help advanced users with more specific targeting and lead follow-up activities. The drip emails can now use full fledged email campaign messages using HTML templates rather than simple follow-up messages.

The drip email triggers can be simple criteria such as number of days from sign-up (subscriber profile) or complex based on the subscriber behavior. Advanced criteria such as last email opened, last email clicked, and last email sent or last campaign sent can be used to trigger the drip emails. These criteria could also be defined as length of the period (number of days) or a specific period (between two dates, after a given date or before a specified date).

Each subscriber list in LeadPro 24|7 can be associated with unlimited number of drip email campaigns. For example emails can be sent on third day, seventh day, fifteenth day and twenty first day from the sign-up date. Even on a specific day, different campaigns can be used based on the subscriber behavior. For instance, on seventh day, a campaign can be sent if the subscriber has opened the earlier email or a different campaign of she has not opened the email. Advanced filters can be used to target the right segment of the subscribers.

LeadPro 24|7 also provides custom configuration and consulting services for customers who need assistance with implementing the system for advanced email marketing and lead management purposes. More information on Drip Email Features can be obtained from http://www.LeadPro247.Com, via email from Sales@AnaghaGroup.Com or by calling 1-877-9-LEADPRO.

About LeadPro 24|7

LeadPro 24|7, a division of Troy based Anagha Group, available at www.AnaghaGroup.Com, provides the entire range of services in Email Marketing and Lead Management domain. Since the on-demand tool is an integrated database, customers can capture leads, distribute, follow-up and track sales leads, manage opt-in and unsubscribe processes, organize email campaigns with professionally designed HTML and text email newsletters and promotions, track the results, measure the campaign effectiveness, track the conversions and get a unified view of their prospects and clients. LeadPro 24|7 is provided as a subscription based on-demand service suitable for all sizes of business organizations.

With no commitments or long term contracts, customer can utilize the 30 days trial period to test drive the permission based email marketing and lead management service before signing up for the pay-as-you-use subscription service. Enterprise level customers can avail custom services and configuration support for integrating lead management and email marketing. Anagha Group provides enterprise class services at affordable price. Advertising agencies, marketing service firms, lead generation web site services and direct marketing agencies can leverage the service to significantly improve their online marketing capabilities on behalf of their clients.

Direct users such as home builders, realtors and real estate services, mortgage brokerage services, legal firms, contractors and remodeling companies leverage the integrated email marketing and lead management functions of LeadPro 24|7.

Anagha Group is a marketing and sales technology services provider. Other services provided by Anagha Group include event operations and administration solutions, membership management, event registration, payment processing and analytic solutions.

For more information on LeadPro 24|7 Email Marketing and Lead Management service features and implementation services, please email us at PR@AnaghaGroup.com or call 1-877-9-LEADPRO.