Lead Generation software is used to capture leads internet properties such as websites and blogs. There is no one particular software solution to generate leads. Several tools and software components are used to drive visitor traffic to the web sites and lead capture forms are used to gather the prospect's contact information. Hence the term lead generation software solution does not refer to one specific piece of software or tool.
Lead Generation Software
Internet Leads are acquired by setting up one or more web sites and including landing pages or sign-up forms in those websites. Typically, a number of websites are used to capture leads in order to cast a wide net. Depending on the type of website, you can choose a software tool to build the website. For example, WordPress software can be used to setup blog based websites. Joomla or Drupal can be used to build content management system oriented websites. HTML web page design tools such as DreamWeaver can be used to design and develop your own websites in any form.
Lead Capture and Distribution Software
Software solutions such as LeadPro 24|7 are used to capture leads from the lead generation websites. The lead capture solutions provide integration facilities to directly capture the web leads from the websites. Hence these group of software solutions are included in the lead generation software domain.
Leads can be generated using web 2.0 sites, resources and websites such as the following:
- Landing page sites
- Web Blogs
- Article directories and sites such as EzineArticles.Com, HubPages.com and Squidoo.com
- Document content storage sites such as Scribd.Com, DocStoc.com, SlideShare, etc.
- Video content publishing sites such as YouTube, Google Videos, MSN Videos, Yahoo Videos, Vimeo, etc.
- Pay Per Click (Google Adwords, MSN Adcenter, Yahoo Search marketing, etc.)
- CPA Ad Networks such as Azoogle, Hydra Networks, etc.
- Discussion Forums
- Affiliate Networks
As the range of lead generation sources and medium shows that a number of software solutions and tools can be used for lead generation on the internet.
Lead Distribution and Tracking
Once the prospects are convinced to put in their contact information, then the web leads can be captured, cleansed, automatically distributed and tracked till the end of the sales cycle using lead generation capture, distribution and tracking solutions such as LeadPro 24|7 integrated with drip email marketing for lead nurturing and online surveys for feedback.
Please feel free to contact us or request a free trial account for the lead tracking system. We will be glad to help your assess your B2B or B2C website lead capture and management requirements and configure the system accordingly.