While search engine optimization (SEO) is the basic requirement for any e-business or e-marketing platform, its paid service cousin Pay Per Click (PPC) Advertising helps improve the visibility of web sites in the search engines such as Yahoo, Google, MSN and Ask.Com. The paid search results are known Paid or Sponsored Results (as opposed to Organic Results which are due to the search engine indexing of the web sites).
Extensive key word analysis, planning and management efforts are required to get the best results and reduce the PPC cost. Number of impressions, number of clicks (click thru ratio - CTR), key word optimization, page ranks and budget management are the important concepts of pay per click advertising.
Google Adwords, Microsoft Adcenter and Yahoo Search Marketing are the three leading PPC programs. that majority of the business are using today to generate traffic to their websites. Also, note that these three services provide their advertisements to several other search engines.
PPC advertisements are of two types: (1) Search Engine Ads and (2) Context or Content Match Ads. The content advertisements are served by other sites such as buy.com, amazon.com, and almost all other web sites. While designing the ad programs, one can exclude Content Ad, if it is not preferred.
The planning and management of Pay Per Click advertising is a time taking and laborious process. As the ads are selected based on the bids provided by the advertisers, the process needs to be constantly monitored. Selecting the right keywords, advertisement display and adjusting the bids are the key areas of PPC management. while the search engines measure the results in terms of Number of Impressions (ads served) and Number of Clicks, the Cost per Click (CPC) and Converted Clicks are the real measures from the advertiser's perspectives.
Anagha Group provides the entire range of PPC services along with Search Engine Optimization and LeadPro 24|7 Email Marketing services. Please do not hesitate to contact us for a personalized analysis of your SEO, PPC and Email Marketing needs (no commitment required).
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