SEO can be used effectively in coordination with email marketing. When consumer web sites, micro sites (hyper sites) or custom landing pages are designed, it is essential to have the search engine optimization procedures in mind. Keywords, negative key words, search engine indexes, links, and site contents are the key concepts in the SEO process. As the search engine results are getting crowded, if your web site links are not displayed in the first one or two pages, the sites will not be productive.
Search Marketing or Search Engine Marketing (SEM) is essentially a process to bring in traffic (prospective customers) to your web site. While Email Marketing is one of the elements of web traffic generation, designing, building, constantly updating, and maintaining the web site is another important element.
While Search Engine Optimization (SEO) is a part of Search Engine Marketing (SEM), people generally use these two phrases to represent the same. This is due to the reason that the majority of the traffic to the website is brought by Search Engines. While the primary, most widely popular search engines are Google, Yahoo and MSN, there are several other engines such as AOL, and Ask.Com are also used by the internet surfers. Today billions of dollars are spent in search engine marketing by the businesses in order to grab the attention of users.
When a keyword is provided to the search engine, it brings in a score of results from its index of web pages. The primary concerns of a marketer are (1) How to get into the search engine indexes? and (2) How to improve the page rankings so that the listing can be brought near the top. As we all know, the key to get into the listing is to get indexed in the search engines and directories with right keywords.
The results produced by the search engines without any payment by the site owner are called as Organic Results or Natural Results. The role of Search Engine Marketing is essentially to improve these results, so that the web site will be visible to the internet users. The following are the strategies to be used in SEM.
- Picking and using right, powerful Keywords while building the website pages
- Creating Search Engine friendly web pages
- Avoiding Search Engine un-friendly technical features (flash, heavy images, etc.)
- Including a lot of relevant contents useful to the users
- Adding the site links to the search engines for indexing
- Submitting site links to the directories
- Submitting site links to local directories and industry portals
- Incorporating right Meta Tags in the web pages
- Monitoring the traffic and updating the site regularly
When these strategies are incorporated in online, interactive, search engine marketing plan, you have a better chance of attracting traffic. Email marketing can supplement this plan to bring in more traffic and conversion of clicks into sales. Hence SEO is not an one time, fixed effort; it is an ongoing activity to keep the web site healthy to attract the web users.
Anagha Group offers full line of services in the area of Search Engine Optimization and Marketing to supplement your efforts. Please feel free to contact us for any of your SEO requirements. We also provide PPC (pay per click advertising) planning, monitoring and management services to complement the SEO and opt-in Email Marketing strategies.
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