LeadPro 24|7 Email Marketing Integration with Google Analytics Tracking

If you are using Google Analytics for tracking web metrics on your web sites, email campaigns sent through LeadPro 24|7 email marketing can be tracked in your Google Analytics reports.  All it takes is a couple of clicks while setting up your email marketing campaigns in LeadPro 24|7.

Google Analytics is free Web Analytics tool available as a service from Google. It is very easy to install, configure and activate on your web sites. If you are not using any web analytics tool, take a few minutes to investigate it. You can get more information on the tool at http://www.google.com/analytics/features.html.

For complete implementation instructions, please visit the following location on Google Analytics Help Center web site: http://www.google.com/support/googleanalytics/bin/answer.py?answer=66983. Implementing Google Analytics is a simple process; sign up on Google Analytics website, take a code snippet provided and add it to the web pages to be tracked on your website. If you have multiple websites,  you should get different code for each site. You can also leverage the conversion tracking feature. Take a look at this link: http://adwords.google.com/support/bin/answer.py?answer=6331.

To use the LeadPro 24|7 email tracking feature, Google Analytics should be installed and running on your web site (URLs of which will be used in the email messages sent via LeadPro 24|7). When the Google Analytics tracking feature is enabled in a campaign, the LeadPro 24|7 system will convert the links (URLs) included in the message and include the tracking parameters required.

The following are the parameters used for Google Analytics conversion tracking:

  • Campaign Medium (LeadPro 24|7 inserts the value "Email" for medium, so that the tracking reports can identify it)
  • Campaign Source ("LeadPro 24|7 Email Marketing" is sent as the source parameters)
  • Campaign Name (The name of the email campaign is used for this parameter)
  • Campaign Content (Campaign ID and Email Address is used for this tracking parameter)

To find out more about how these tracking tags are used by Google Analytics service, please visit the following link: http://www.google.com/support/googleanalytics/bin/answer.py?answer=55518.

To view the clicks resulted from your email campaigns, login to your Google Analytics Reporting site and view the Traffic Sources report. The email campaign will be listed as one of the line items with medium marked as "Email" and source marked as "LeadPro 24|7 Email Marketing". If you have executed multiple email campaigns from LeadPro 24|7, the clicks resulted from these can be identified using the campaign name associated with each of the entries.