Product Research Satisfaction Surveys with Web Surveys Designer

Product Research Surveys can be designed, created and deployed online in minutes using the LeadPro 24|7 Web Surveys Builder software tool.

Product Research Surveys are employed to gauge the satisfaction ratings from the customers. Matrix (rating scale) type questions are leveraged to get the feedback from the consumers and customers. The Survey Builder is also available in a Free version for small businesses and marketing professionals.

Terms such as Product research, Market research, Marketing research, and Product marketing research are sometimes used to represent each other. Though there are technical differences in these types of research, all these services are directed towards marketing a product or service. The online surveys tool can be used for surveys employed by these research professionals. Market Research agencies leverage the survey tools for data collection and analysis.

  • Over 15 types of question types in the Survey Builder can be leveraged to build meaningful survey questionnaires to get clear answers from the customers.
  • The online surveys can be built in a few minutes and survey invitations can be sent via email through the system or externally.
  • List of customers / consumers can be maintained in the system using the Email / Panel list management feature, so that email invites can be automated.
  • The web surveys can be fully branded and customized to reflect your corporate image and get quality responses.
  • The survey system includes multiple pre-built look and feel themes to customize the product research and market research surveys.
  • Product research surveys can be deployed using multiple methods such as Web URL link, Website pop-up, etc.
  • Survey responses and feedback obtained through the system can be analyzed and viewed online in real time.

Other Types of Web Surveys

The Online Surveys Software tool can be used for conducting a number other surveys. Some of these are listed below:

  • Customer Satisfaction Surveys are employed to gauge the satisfaction ratings from the customers. Matrix (rating scale) type questions are leveraged to get the feedback from the customers.
  • Market Research Surveys are used to seek opinions / feedback from the market for certain product / service. Suitable surveys can be designed and emailed to the target audience.
  • Employee Feedback Surveys are used by organizations to survey their employees regarding the organization, products, services, processes, employee benefits, employee satisfaction, etc. The terminology Enterprise Feedback Management is used to represent the employee surveys, customer surveys, and other business partner surveys.
  • Web Site Feedback Surveys are widely used by organizations nowadays, since website based online marketing is a key component of the marketing strategy. Web sites are used to generate leads/ prospects, educate prospective customers, ecommerce/ online shopping, provide self-service and engage the current customers on an ongoing basis. Hence the functionality and effectiveness / usefulness of the web sites are to be constantly monitored and updated regularly. The feedback from the surveys can be a great tool for the online marketers.
  • Patient Satisfaction Surveys are employed by the healthcare industry in order to measure the service quality levels and gauge the patient satisfaction.
  • Academic Research Surveys are extensively used the educational institutions, research laboratories, and students as part of their research studies.
  • Consumer Panel Research Surveys are essential tools in the hands of consumer marketing companies. LeadPro 24|7 survey tool includes an extensive Panel Management module with inbuilt email list management. Subscription / opt-in / opt-out management, drip emails, etc. can be used by the survey designers and marketers.
  • Non-profit / Membership Surveys are employed by non-profit organizations such as associations, clubs, religious bodies, and other volunteer organizations to survey their beneficiaries, volunteers and donors.
  • eCommerce Experience Surveys help measure the satisfaction ratings of online shoppers. The survey invitations can be triggered automatically using the drip email trigger mechanism in LeadPro 24|7. By improving the online experience levels of browsers, more visitors can be converted to buyers.
  • Service Follow Up Surveys help measure the satisfaction levels of customers after a service call. By improving the service satisfaction levels of customers, more customers can be retained and customer churn can be reduced. The customer service / technical support employees performance and productivity can also be measured, so that actions can be taken to improve the service processes and practices.
  • Event Feedback Surveys help measure the satisfaction ratings of attendees of events such as conferences, training programs, seminars, webinars, workshops, boot camps, etc. The events, speakers / presenters and event materials can be improved based on the evaluation by the attendees. The event attendees could be employees, patients, physicians, students, prospects, business partners, members or volunteers.

Online Surveys Solution

LeadPro 24|7 Survey application includes a number of powerful features to meet the requirements of all the above survey types. In order to analyze the survey response results in real time, the solution also includes detailed reports such as Survey Response Summary, Individual Responses, Result Data Export / Download, Cross Tab Report, TURF analysis report and Survey Snapshot.

Please take a moment to browse through the survey management related information by clicking on the links provided on the right side panel. For more details and take a look at the overview of these functions, please refer to Online Surveys Overview pages.

Or request a Free Online Survey Software Account sign-up (no commitment, no contract) and test drive the service to see how it fits your requirements. The free trial survey account can accommodate only 250 responses; however there is no restriction on number of surveys or number of questions in each survey.

Information Documents

Please download a copy of Online Survey Design, Analysis and Management information sheet in PDF format.

Please download a copy of Sales Lead Tracking, Distribution and Management information sheet in PDF format.

Please download a copy of Email Marketing Automation information sheet in PDF format.